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Description: Free access to the publisher's version of this manuscript can be found at: https://journals.sagepub.com/doi/10.1177/0272989X20968070. We sought to determine which of three risk communication strategies (i.e., alphanumeric text only, table, risk ladder) elicited the most favorable cognitive, affective, and message evaluation responses. Participants were recruited from the St. Louis community and were eligible if they reported 150 min or less of exercise per week, were 30-64 years old, and had no more than 1 (women) or 2 (men) comorbidities. They simultaneously received personalized risk estimates of heart disease, stroke, diabetes, colon cancer, and breast cancer (women only) for their current activity level and if they obtained at least 180 min of exercise. Participants were randomized to receive results as a risk ladder, table, or alphanumeric text and completed a survey assessing outcomes (information comprehension, physical activity intentions) and participant characteristics (i.e., socio-demographics, health history, health literacy, numeracy, and graph literacy).