Contains Version 1 of the codebook in Serbian and English (files are anonymized for peer review). Preregistration outlining research questions and the sampling, data collection, coding, and analysis plan is available at: https://osf.io/pc6x7.
The findings of this study are published in: Lazić, A., Petrović, M. B., Branković, M., & Žeželj, I. (2023). Quick natural cure-alls: Portrayal of traditional, complementary, and alternative medicine in Serbian online media. *Collabra: Psychology*, *9*(1): 82189. https://doi.org/10.1525/collabra.82189. Please cite accordingly.