This three lectures course, prepared for the Summer School of Social Statistics, held in Bressanone (BZ) on September 1-3, 2021, contains material on how to run online survey on Facebook and how to use multilevel regression and poststratification (MRP) to obtain proper estimates from such nonprobability sample.
The order of the three lectures is the following:
1. Online Surveys: advantages, challenges and practical considerations
2. How to run a Facebook Survey
3. Poststratification for Facebook Surveys