**Replication Information** Leigh A Powell conducted this with class partner, A. Dawn Mitchell for their undergraduate Psychology course, Advanced Methods and Statistics in Psychological Research, under the guidance of Dr. Jianjian Qin. This study was a direct+ replication of Griskevicius, Tybur, & Van den Bergh (2010; Study 1) that utilized materials provided in the appendices of the original study. Unlike the original study, wherein the materials were presented on partitioned computers, for this study the materials were presented on paper at desks. In order to extend the study, a demographic questionnaire was presented following the original question set. The researchers examined the effect of parental education level on the likelihood of choosing a more "green" product. Additionally, as suggested by the original authors, the current researchers included political affiliation as a demographic question. The present researchers did not replicate the effects found by Griskevicius, Tybur, & Van den Bergh (2010; Study 1). The majority of participants in all conditions chose green products, indicating no effect of social status motive priming on the desire to choose a more environmentally friendly product; neither parent education level nor political affiliation moderated this relationship. As a main effect, in general, Republicans tended to choose less green products than other political affiliations. Parents of all education levels chose green products in similar frequencies. Due to the sample characteristics and constraints of the current study, drawing inferences from this research should be done with caution. As this sample was chosen from a public university in California, societal norms regarding environmentally conscious behavior may have affected responses. Additional replications with varied samples are suggested for more reliable interpretations. Materials for this replication may be found within the components of this page. **Original article abstract** Why do people purchase proenvironmental “green” products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a “costly signal” associated with status, we examined in 3 experiments how status motives influenced desire for green products. Activating status motives led people to choose green products over more luxurious nongreen products. Supporting the notion that altruism signals one’s willingness and ability to incur costs for others’ benefit, status motives increased desire for green products when shopping in public (but not private) and when green products cost more (but not less) than nongreen products. Findings suggest that status competition can be used to promote proenvironmental behavior. **Notes from Original Author (Griskevicius)** > If someone seeks to replicate the study, I would point them to think > about 2 things: > >(1) First, keep in mind that this study is capturing > a fad -- "green" consumption behavior as a substitute for prosocial > behavior in the United States. To the extent that green consumption is > no longer seen as a substitute for prosocial behavior, the effect will > cease to be. > >(2) Second, the effect is my studies was driven by > liberal individuals ("Democrats" in US political lingo). It is > specifically for these types of individuals that going green is > fashionable. Thus, I would advise researchers to measure individual > differences in political leanings as a potential moderator.