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Description: The picture-superiority effect (PSE) refers to the finding that, all else being equal, pictures are remembered better than words (Paivio & Csapo, 1973). Dual-coding theory (DCT; Paivio, 1991) is often used to explain the PSE. According to DCT, pictures are more likely to be encoded imaginally and verbally than words. In contrast, distinctiveness accounts attribute the PSE to pictures’ greater distinctiveness compared to words. Some distinctiveness accounts emphasize physical distinctiveness (Mintzer & Snodgrass, 1999) while others emphasize conceptual distinctiveness (Hamilton & Geraci, 2006). We attempt to distinguish among these accounts by testing for an auditory analog of picture superiority. Although this phenomenon, termed the auditory PSE, occurs in free recall (Crutcher & Beer, 2011), we were unable to extend it to recognition across four experiments. We propose a new framework for understanding the PSE, wherein dual coding underpins the free-recall PSE, but conceptual distinctiveness underpins the recognition PSE.