Main content

  1. John A. LIst
  2. Michael K. Price
  3. Alexander G. James

Date created: | Last Updated:


Creating DOI. Please wait...

Create DOI

Category: Project

Description: We partnered with Alaska’s Pick.Click.Give. program to implement a statewide natural field experiment with 540,000 Alaskans designed to examine two of the main motivations for charitable giving – concerns for the benefits to self (impure altruism or “warm-glow”) or concerns for the benefits to others (pure altruism). Our empirical results highlight the relative import of appeals to self: individuals who received such an appeal were 6.6% more likely to give and gave 23% more than counterparts in the control group. Yet, a message that instead appealed to recipient benefits (motivated by altruism) had no effect on average donations relative to the control group. We also find evidence of long-run effects of warm glow appeals in the subsequent year. Our results have import for theoreticians and empiricists interested in modeling charitable giving as well as practitioners and policymakers.


Loading files...


Recent Activity

Loading logs...

OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information, see our Privacy Policy and information on cookie use.

Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.