Data collection procedure and analyses are described in:
Stefanutti, L., Robusto, E., Vianello, M., & Anselmi, P. (2013). A discrimination–association model for decomposing
component processes of the Implicit Association Test. Behavior Research Methods, 45:393–404. doi: 10.3758/s13428-012-0272-3
Stefanutti, L., Robusto, E., Vianello, M., Anselmi, P., Dalla Rosa, A., Bar-Anan, Y. (2020). Does discrimination beat association in the IAT? The discrimination-association model reconceived. Manuscript sumitted for publication.
The file "DataCocaPepsi.mat" contains the responses of
199 individuals to the 184 trials of a Coca-Pepsi IAT.
The file contains the three objects Category, Latency, Response, Block.
- Category: the category of the presented stimulus
1 = Coca Cola; 2 = Pepsi Cola; 3 = Good; 4 = Bad.
- Latency: response time in milliseconds.
- Response: response accuracy
1 = correct; 0 = incorrect.
- Block: IAT block type
1 = practice blocks "Coca/Pepsi" and "good-bad"; 2 = test blocks "Coca-good/Pepsi-bad";
3 = test blocks "Coca-bad/Pepsi-good"