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Research using discrete choice experiments (DCEs) and threshold techniques (TTs) have assisted researchers and policy makers when investigating stated preferences in healthcare. However, to date no one has investigated the extent to which these two methodologies agree or disagree in their conclusions. Further, research into cancer screening preferences utilizing these methodologies is lacking. In this project, we aim to survey individuals using both a DCE and a TT methodology on their stated preferences toward attributes regarding cancer screening tests. These ratings will then be used to compare and contrast the results of the DCE and TT methodologies, in addition to shedding much-needed light on stated preferences for attributes of screening tests. We will report similarities and differences that occur in both the methodologies of these techniques, as well as in the resultant conclusions one would draw from their analyses. We will additionally gain new insights on stated preferences for attributes regarding cancer screening. Given this information we should be better able to begin to understand when and where these techniques should be utilized, and how estimates based on these techniques may be compared.
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