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Stimulating sport behavior via an online social network: a real-life experiment
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Description: We will investigate the effectiveness of online social support as a strategy for improving sport participation by staging an 8-week network intervention in the online fitness and coaching platform Final Surge. This intervention will take place among participants of a group-based beginner strength training course at the university sport center of a Dutch university. Participants will be randomly assigned to one of two conditions: (1) a control condition, in which they are asked to keep a log of their sports activities in the app; and (2) an experimental condition, which supplements the control condition by activating a "Social Wall", where athletes’ activities are shared in the group, and where they can interact with each other based on their activities using comments and likes.