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Category: Project

Description: The Values Project aims to examine human values and how they are expressed, over time and across the lifespan. Project 1: Aims to understand adult's values and how they are expressed over time. To do this, we (1) developed a new instrument to measure human values (Lee, Sneddon, Daly, Schwartz, Soutar & Louviere, 2019), (2) made this instrument accessible through an interactive survey that provides individuals with feedback about their own values (take the survey at, and (3) established an online panel of Australian adults, in partnership with Pureprofile, to track panel members values and value-expression over time. This Project panel was initially designed to obtain a cross-sequential sample, based on 14 four-year age groups between 18 and 75 years. At Time 1 (2017), we aimed to recruit 500 from each age group, with equal gender representation. While this sample is intentionally not a representative sample of the Australian population, the initial (year 1) sample is diverse and reflective of other characteristics in the Australian population (see page 105 of the "What do we value" report (Lee et al., 2019)). The core project was funded by an Australian Research Council (ARC) Linkage Project grant (LP150100434) in partnership with Pure profile; awarded to Professors Julie Lee (University of Western Australia), Anat Bardi (Royal Holloway, University of London), Hester van Herk (Vrije Universiteit, Amsterdam), Len Coote (University of Queensland) and Geoff Soutar (University of Western Australia). This project also builds upon research funded by an ARC Discovery grant (DP110104152), which aimed to extend the theory and measurement of personal values and how their relations to behaviour can be examined; awarded to Professors Julie Lee (University of Western Australia) and Geoff Soutar (University of Western Australia), Jordan Louviere (University of Technology, Sydney) and Shalom Schwartz (Hebrew University, Jerusalem). Project 2: Aims to understand children's values and how they are expressed over time. To do this, we first developed a new animated values instrument (Collins, Lee, Sneddon & Doering, 2017) that has subsequently been refined (Lee, Ye, Sneddon, Collins & Daniel, 2017) and recently gender-matched (manuscript in preparation). To date, the project has collected data at several primary schools in Western Australia, showing that children as young as 4 years old hold values that are reflective of the structure of adult values and are expressed in their behaviour.

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