This repository contains preregistration, data and supplementary material for a paper entitled "You are not enough: Inefficient search strategies persist for self-relevant targets", appearing in the journal Visual Cognition. The author version of the paper is also included. Abstract: Previous investigations have shown that search for an object with a unique identity is more efficient than search based on orientation. Here we asked whether giving an orientation target an identity label is sufficient to boost search efficiency. Participants completed two blocks of search for a line (Experiment 1) or a face (Experiment 2) with a unique orientation. Between blocks we induced an identity-based connection between the participant and search target using the self-reference effect (SRE): participants associated the target to themselves, and distractors to “strangers.” In both experiments, search was similarly inefficient when the instructions were to search “for you” as they were in search for orientation. The results rule out an intuitively appealing explanation for the large individual differences typically observed in search efficiency, and suggest that shifts in the target’s conceptual identity alone are not enough to make search more efficient.