Acceptability of gender stereotype-inconsistency

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Description: Gender stereotype-inconsistent acts are seen as more acceptable than stereotype-consistent acts, if they are clever

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Four studies show that gender stereotype-inconsistent behavior is seen as more acceptable than gender stereotype-consistent behavior, if it is clever. This is the case because gender-inconsistent behavior can be seen as a clever way to play with role expectations to get ahead. Four studies found consistently that participants rated the behavior of a man who relied on attractiveness or passiveness ...

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