Evaluative statements are more effective than evaluative pairings in shifting implicit attitudes

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This project investigated the effectiveness of evaluative statements (“X will be associated with pleasant and Y with unpleasant”) versus evaluative pairings (multiple pairings of X and Y with pleasant and unpleasant images) in shifting implicit social and nonsocial attitudes. Study 1 (N = 675) used names from fictitious social groups and Study 2 (N = 1034) used human faces to demonstrate that impl...


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