This project investigated the effectiveness of evaluative statements (“X
will be associated with pleasant and Y with unpleasant”) versus evaluative
pairings (multiple pairings of X and Y with pleasant and unpleasant images)
in shifting implicit social and nonsocial attitudes. Study 1 (N = 675)
used names from fictitious social groups and Study 2 (N = 1034) used
human faces to demonstrate that impl...