Workplace helping is essential to the success of organizations and economies. Given the
economic benefits of helping, it seems important that, during difficult economic periods,
the amount of helping does not decline. Yet, in this research, we propose and show that it
does. We argue that cues that signal the economy is performing poorly prompt a construal
that the success of one person implies less success for others. This zero-sum
construal of success in turn makes employees less inclined to help. Four studies found
evidence consistent with our theory. Study 1 found that worse economic periods are
associated with a more zero-sum construal of success, using data from 59,694 respondents
surveyed across 51 countries and 17 years and objective indicators of their
macroeconomic environments. Studies 2 and 3 experimentally induced the perception
that the U.S. economy was performing poorly with a sample of U.S. employees and
found that this perception led employees to have a more zero-sum construal of success
and made them less inclined to help. Study 4 was an unobtrusive experiment carried out
among freelance professionals from 47 countries, and it found that participants’ perception
that the economy in their country was in a downturn was associated with a more
zero-sum construal of success and less helping behavior. This research demonstrates the
importance of bridging the macro–micro divide in organizational sciences and considering
the impact of macroeconomic changes on individual employee psychology and
behavior.