Green consumption does not make people cheat: Three replications of a moral licensing experiment

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Description: A recent study (Mazar & Zhong, 2010) argued that green consumption may serve as a moral license and thus lead to subsequent dishonest behavior. In our three replications of the study (total N = 1,274), two of which were preregistered, participants’ level of green consumption was manipulated by having them purchase goods in either a green or conventional store. Three different tasks which allowed participants to cheat for monetary profit were used to measure dishonesty across the experiments. We found no effect of green consumption on subsequent honesty. These results cast doubt on the size of the effect found in the original study and suggest that green consumption is unlikely to trigger a cross-domain moral licensing effect.

License: CC0 1.0 Universal

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