Main content

Date created: | Last Updated:


Creating DOI. Please wait...

Create DOI

Category: Project

Description: A recent study (Mazar & Zhong, 2010) argued that green consumption may serve as a moral license and thus lead to subsequent dishonest behavior. In our three replications of the study (total N = 1,274), two of which were preregistered, participants’ level of green consumption was manipulated by having them purchase goods in either a green or conventional store. Three different tasks which allowed participants to cheat for monetary profit were used to measure dishonesty across the experiments. We found no effect of green consumption on subsequent honesty. These results cast doubt on the size of the effect found in the original study and suggest that green consumption is unlikely to trigger a cross-domain moral licensing effect.

License: CC0 1.0 Universal


Loading files...



Recent Activity

Loading logs...

OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information, see our Privacy Policy and information on cookie use.

Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.