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**Original citation.** Rule, N., & Ambady, N. (2008). The face of success: Inferences from chief executive officers' appearance predict company profits. *Psychological Science 19*(2), 109-111. **Target of replication.** Rule and Ambady (2008) showed that naïve college undergraduates’ assessment of features of Fortune 500 CEO’s faces correlated with company profits. Composite ratings of both power and leadership correlated with company profits, even after controlling for CEO age, CEO attractiveness, and the affect CEOs were displaying in the pictures. Composite warmth did not significantly predict revenue or profits (although it correlated at r = -.12 and -.14, which suggests that the effect may become significant with a larger sample). **A priori replication criteria.** For our a priori replication criteria, we chose a significant correlation between leadership and company profits controlling for CEO age, CEO attractiveness, and CEO affect. We will also analyze the correlation between power and company profits (controlling for the same variables), although it is not our a priori criterion. **Materials, Data, and Report.** Materials and planning can be found in the materials component of this project. Data collection is ongoing. **Conclusions.** Based on the a priori criterion, the replication was not successful. However, the effect was close to significance (p = .086) and the effect sizes was not significantly different from the original effect. At the same time, the other main finding of the paper (power ratings are correlated with profits) was significant (p = .01). To a certain extent, the original choice of the a priori criterion was arbitrary because neither correlation was held up by the original authors as “the” important correlation. Therefore, readers may want to avoid over-interpreting the dichotomous “replicated” versus “not replicated” criterion in this case. It should also be noted that the design of the original experiment did not allow us to increase the statistical power of the study.
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