Rule and Ambady (2008) showed that naïve college undergraduates’ assessment of features of Fortune 500 CEO’s faces correlated with company profits. Specifically, composite ratings of both power and leadership correlated with company profits, even after controlling for CEO age, CEO attractiveness, and the affect CEOs were displaying in the pictures. Composite warmth did not significantly predict revenue or profits (although it correlated at r = -.12 and -.14, which suggests that the effect may become significant with a larger sample).
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