Many everyday decisions require the consideration of different goals. For example, when deciding whether to eat a cookie or an apple, one might consider the role of taste and health to make a choice. In this project, we examine the underlying processes of decisions like this. The value accumulation account postulates a dynamic integration process of subjective values assigned to options over time (Berkman, Hutcherson, Livingston, Kahn, & Inzlicht, 2017). In other words, the expected value of an option accumulates with the sequential consideration of goals. From this perspective, it is important to consider the order in which goals are taken into account. The mere order can tip the balance towards one decision if the goal that is considered first favors one option and value accumulation is stopped (e.g.,  by time pressure to decide). In the example of the choice between a cookie and an apple, when only considering taste, one might select the cookie, while one might pick the apple when only considering health. In everyday life, the order in which goals are considered is likely to be determined by their importance and their salience. In this study, we use a time-bound decision making procedure to study how importance and salience affect decisions at early and late time points. This research aims to shed light on seemingly irrational decisions, such as when people choose something that seems not in line with their goal hierarchy.