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The color red has been implicated in a variety of social processes, including those involving mating. While previous research suggests that women sometimes wear red strategically to increase their attractiveness, the replicability of this literature has been questioned. The current research is a high-powered conceptual replication designed to strengthen this literature by testing whether women are more inclined to display the color red 1) during fertile (as compared with less fertile) days of the menstrual cycle, and 2) when expecting to interact with an attractive man (as compared with a less attractive man and with a control condition). Findings supported both of these hypotheses. Women (N=281) displayed more red on fertile days of the cycle and when expecting to interact with an attractive man. Findings held when controlling for a number of theoretically relevant covariates (relationship status, age, the current weather). These results speak to the replicability of such findings in the literature on color and romantic attraction and, more broadly, illustrate the importance of color in everyday social processes.
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