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Description: The Common Fund's Science of Behavior Change (SOBC) Program aims to improve our understanding of human behavior change across a broad range of health-related behaviors. The SOBC Program supports research that integrates basic and translational science and cuts across many disciplines including, but not limited to, cognitive and affective neuroscience, neuroeconomics, behavioral genetics, and behavioral economics. The program plans to establish groundwork for a unified science of behavior change that capitalizes on both the emerging basic science and the progress already made in the design of behavioral interventions in specific disease areas. This will be accomplished by supporting basic research to improve our understanding of human motivation and maintenance of behavior change across multiple diseases and conditions, and using this knowledge to develop more effective and economical behavioral interventions. For more information, go to


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