Six latent moderation methods

doi:10.17605/OSF.IO/PY7JX

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This repository contains supplemental material for the article "Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines" by Constant Pieters, Rik Pieters and Aurélie Lemmens Link to article: https://journals.sagepub.com/doi/abs/10.1177/00222437221077266 The folder "Web Appendix B" has example code to implement the methods for latent moderation analysis

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