Abstract-In the era of big data, for science gateways (SG) and
cyberinfrastructure (CI) projects to have the greatest impacts, the tools
need to be widely adopted in the scientific community. However, diffusion
activities (community engagement to spread the tools) are often an
afterthought in some SG/CI projects. We warn against the fallacy of 'If You
Build It, They Will Come'. Projects could be i...