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Extensive behavioral (e.g., Connell & Lynott, 2012) and neural (e.g., González et al., 2006) evidence within grounded-embodied views of language (e.g., Kaschak & Glenberg, 2000; Zwaan, 2014) suggests that sensory information plays a fundamental role in language comprehension and processing. In parallel, the number of norming studies offering sensory measures for words in English (Amsel, Urbach, & Kutas, 2012; Lynott & Connell, 2009; Lynott, Connell, Brysbaert, Brand, & Carney, 2019) and in other languages such as Chinese (Chen, Zhao, Long, Lu, & Huang, 2019), Dutch (Speed & Majid, 2017), French (Chedid et al., 2019), Italian (Morucci, Bottini, & Crepaldi, 2019; Vergallito, Petilli, & Marelli, 2020) and Spanish (Díez-Álamo, Díez, Alonso, Vargas, & Fernandez, 2018) is increasing. Norming studies aid researchers in developing and controlling word stimuli to be used in performance-based language tasks (e.g., lexical decision, word naming, word recognition, and property verification). Previous norming studies in Turkish have presented measures for frequency (Göz, 2003), concreteness, imageability and free association (Tekcan & Göz, 2005), subjective age of acquisition (Göz, Tekcan, & Erciyes, 2017) and emotionality (Kapucu, Kılıç, Özkılıç, & Sarıbaz, 2018). However, no study has yet to present sensory information norms for Turkish words. The current on-going research aims to fill this gap and collect sensory strength and modality exclusivity norms in six perceptual modalities (tvision, hearing, taste, smell, touch, and interoception) for 925 Turkish nouns. The word set in the study are Turkish translations of the 925 English nouns in Paivio, Yuille and Madigan (1968). Total item set was divided into 38 lists of 24 test items and a constant set of seven calibrator words, six control words and one pseudoword that appear in all lists. Demographic information (age, gender, educational level, location, and language) and a number of lexical (subjective frequency and gender ladenness) and semantic measures (valence, imageability, and concreteness) are also collected to correlate with sensory measures. The norming project is expected to be unique in that it is the first comprehensive and standardized word set in Turkish sensory ratings with a relatively large sample, which ensures at least 100 raters per test item and a wide range of age and education groups. Norms will be available via the Open Science Framework and an interactive web application.
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