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(2/26/21) This paper has been published online by Media Psychology (https://doi.org/10.1080/15213269.2021.1884096).
For questions about this project, please contact Koji Yoshimura at koji.yoshimura@ttu.edu.
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This project was conducted as Koji Yoshimura's MA thesis research at West Virginia University, under the supervision of Dr. Nick Bowman (https://researchrepository.wvu.edu/etd/4107/). A previous version of this project was submitted to the National Communication Association's 2019 annual conference (awarded Top Student Paper in Mass Communication Division).
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Data and Analysis Files: Contains data and output files containing de-identified data used in the present study. Files are in CSV and IBM SPSS format (other formats available upon request).
Materials: Contains full survey questionnaire and character trope descriptions.
NCA 2019 student paper submission version: Contains copies of the paper version submitted to NCA 2019.
Yoshimura MA Thesis Files (WVU) [Preregistration]: Contains earlier drafts and other materials developed as part of Koji Yoshimura's MA thesis project at WVU. For preregistration, see 1. Thesis prospectus version materials [preregistration] >> Koji Yoshimura Thesis Prospectus (2.22.2019) created/last modified Feb. 22, 2019 (uploaded Apr. 26, 2019).
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Abstract: Affective disposition theory explains that the perceived morality of characters plays a critical role in the experience of enjoyment, but is challenged by the apparent appeal of morally ambiguous characters (MACs). Therefore, it is important to examine the role of morality in enjoyment and to understand how viewers perceive characters of varying moral natures. Although previous research has indicated that different character types might have different patterns of moral upholding/violation, Eden et al. (2017) found that character types, including types of MACs, were not perceived to vary on specific moral foundations, but did vary in overall perceived morality across all foundations. To further examine whether distinct character types are perceived to have different patterns of perceived morality, this study replicated Eden et al. (2017) in a sample of US young adults, again finding that character types did not vary according to specific moral domains. However, findings associating perceived morality and entertainment outcomes did not replicate. This study contributes to entertainment research by demonstrating the reproducibility of these results and considering alternative explanations to those offered by Eden et al. (2017).
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