Climate change is often seen as a distant threat, which hampers climate friendly behaviors. We investigated whether experiencing climate change consequences through virtual reality can enhance perceived climate change threat and negative emotional responses to climate change, and subsequently pro-environmental intentions and behaviors. We used both quantitative and qualitative measures. In a pre-registered experiment, participants (N = 277) read a magazine article on wildfires and climate change, either on itself or in combination with a regular video or a virtual reality experience of a forest fire. Participants who experienced a forest fire through virtual reality (vs reading an article only) felt more present in the forest, which subsequently increased perceived threat and negative emotional responses, and as a result dairy and meat consumption intentions. Actual donations to ENGO’s were only influenced by perceived threat, but not emotions, whereas food choice (vegan vs dairy chocolate bar) was not influenced by perceived threat nor emotions. Regular video was also shown to be effective. Additionally, the role of psychological distance is explored, where a different conclusion arises from the quantitative and qualitative measures. Theoretical and practical implications are discussed.