**In humans, only attractive females fulfil their sexually imprinted preferences for eye colour** **Paola Bressan** *University of Padova, Italy* ---------- Early exposure to parental features shapes later sexual preferences in fish, birds, and mammals. Here I report that human males’ preferences for a conspicuous trait, colourful eyes, are affected by the eye colour of mothers. Female faces with light (blue or green) eyes were liked better by men whose mother had light eyes; the effect broke down in those who had felt rejected by her as children. These results, garnered on over one thousand men, complete those of a symmetrical study on one thousand women, painting a fuller picture of human sexual imprinting. Both men and women appear to have imprinted on their opposite-sex parents unless these were perceived as cold and unjustly punitive. Birds require strong attachment to sexually imprint—a constraint in place to reduce the perils of acquiring the wrong sort of information. Parents who form no bond with their offspring may fail to be recognised as appropriate parental imprinting objects. Consistent with human females being, as in most of the animal kingdom, the choosier sex, imprinted preferences were displayed by both sexes but translated into real-life partner choices solely in women—*attractive* women. Apparently, not all of us can afford to follow our own inclinations.