Abstract: Consumer investment in distributed energy resources (DERs) is increasing the penetration of renewable energy in the grid. In some cases, DERs produce more electricity than needed by the owner and this excess electricity is sold to the utility (e.g., net metering). In con-trast, energy sharing allows a facilitator, which may or may not be the utility, to redistribute ex-cess renewable electricity to fellow community members directly. However, little is known about consumer interest in participating in this type of arrangement. This preregistered study uses structural equation modeling to compare two behavioral theories, Value-Belief-Norm and Diffu-sion of Innovation, to predict consumer interest in participating in energy sharing. Survey data from 200 online participants suggests that Value-Belief-Norm is a better, although not acceptable, fit. This suggests that early adoption of energy sharing may be driven by appealing to values rather than novelty-seeking. This study has implications for effectively marketing new products and services, such as energy sharing, to increase participation of end-users.