Continuity / Rupture: Art and Architecture in Central Europe 1918-1939  /

Artwork of the Month, February 2020: The Highway Sings by Elmar Klos, Jan Lukas and Alexander Hackenschmied (1937)

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Description: The text looks at an avant-garde commercial made for the company Baťa in 1937, which features a singing tyre, and discusses how the company embraced modern artistic forms to promote its products.

License: CC-By Attribution 4.0 International

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https://craace.com/2020/02/28/artwork-of-the-month-february-2020-the-highway-sings-by-elmar-klos-jan-lukas-and-alexander-hackenschmied-1937/?fbclid=IwAR1IHL6tML53l9TZ4uzPL1k0si2IrBFmJ2116kXFVXQr5FpnoPnkGr-Iljc

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