Explaining item-wise variability in Moses illusions

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Comprehenders frequently respond “two” when asked “how many animals of each kind did Moses bring on the ark?”, even when they know the biblical story is about Noah, not Moses. This phenomenon is well-established, though the mechanisms that give rise to it are not yet clear. We show that there is substantial variability across illusion stimuli that is not predicted by prior theories, and that this variability can shed light on the underlying mechanism. We suggest that at least two key components are responsible: a shift in attention away from bottom-up lexical processing, and a high degree of contextual fit.

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