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Previous literature in various fields have demonstrated the "law of less work" which dictates a general avoidance of exertion or work. The following information is a page dedicated to a replication of an empirical study designed to test effort avoidance relative to cognition (Kool, McGuire, Rosen, and Botnivik). We will do so through a demand-selection task via MatLab, in which two cues will be presented. One cue will be coded to maintain a relatively consistent cognitive task, requiring less cognitive demand. The alternate cue will represent the inverse by switching between tasks at a relatively high rate, therefore increasing cognitive demand. In experiment 3 of this study the original researchers hypothesized a general preference for low-demand tasks. They found that the participants in group 1 (N=12), preferred the low-demand cue at a rate of 0.67 which differed significantly from the null outcome rate of 0.50, which would represent an even distribution of preference for high-demand and low-demand cues. The rate of group 1 proved to be statistically significant (p < 0.01). We intend to replicate their findings within an additional population, and similarly hypothesize a higher proportion of low-cognitive-demand preference. In addition, we intend to measure participants' need for cognition and demonstrate correlation between this personality measurement and cue preference. Components to this project are organized within categories of Introduction, Methods & Measures, Ethics Approval, Procedure Video, and Data & Results.
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