![r4h-logo][1] The REASON4HEALTH project studies the psychological roots of **questionable health practices** – the use of traditional, complementary and alternative medicine (TM/CAM) as well as non-adherence to medical recommendations – in Serbia. The specific **objectives** of the project are to: - Document how **Serbian online media** cover the topics of TM/CAM practices. - Develop **instruments for assessing familiarity and frequency** of engagement with different TM/CAM practices and non-adherence to medical recommendations. - Track **the prevalence and the pattern** of TM/CAM use and non-adherence in Serbia and to understand the relation between these two types of health behaviors. - Explore whether TM/CAM use and non-adherence can be mapped onto the **irrational mindset** (a set of irrational thinking patterns and irrational beliefs) and whether health behaviors and the irrational mindset are rooted in **personality** and **cognitive styles**. - Test **interventions** aimed at reducing TM/CAM use and non-adherence to medical recommendations by changing the irrational mindset. - Engage **stakeholders** in Serbia in conversations about TM/CAM use and non-adherence to medical recommendations. Project Identity ---------------- **Acronym**: REASON4HEALTH **Title**: Irrational mindset as a conceptual bridge from psychological dispositions to questionable health practices **Participating Organizations**: Faculty of philosophy, University of Belgrade (UBFZF); Faculty of media and communications, Singidunum University (FMK); Faculty for special education and rehabilitation, University of Belgrade (FASPER) **Principal Investigator**: Dr. Iris Žeželj (izezelj@f.bg.ac.rs) **Website**: [https://reasonforhealth.f.bg.ac.rs/en/][2] **Duration**: 36 months (17/01/2022 – 16/01/2025) **Budget**: 278,894.59€ Work Plan --------- The REASON4HEALTH project is articulated in **6 work packages (WPs)**, broken down into **34 tasks**. *Click on the title of each WP to be redirected to the corresponding OSF landing page, where more information is available.* **WP1**: [Content analysis of online media coverage of traditional, complementary and alternative medicine][3] **-- T1.1**: Developing the coding scheme **-- T1.2**: Developing the sampling procedure **-- T1.3**: Sampling online articles **-- T1.4**: Collecting the data **-- T1.5**: Assessing coding reliability **-- T1.6**: Analyzing and interpreting the data **-- T1.7**: Disseminating the results **WP2**: [Pilot study: familiarity and use of TM/CAM practices and non-adherence to official medical recommendations][4] **-- T2.1**: Obtaining input from stakeholders **-- T2.2**: Developing a comprehensive initial set of health behaviors **-- T2.3**: Conducting the pilot study **-- T2.4**: Developing the final assessment tools **-- T2.5**: Disseminating the results **WP3**: [A daily diary of health behaviors and their relations with irrational thinking and beliefs and distal psychological predictors][5] **-- T3.1**: Developing the mobile app for ambulatory assessment **-- T3.2**: Developing the battery for ambulatory assessment **-- T3.3**: Preparing the assessment battery for online data collection **-- T3.4**: Recruiting the community sample for experience sampling **-- T3.5**: Collecting the data **-- T3.6**: Preparing and analyzing the data **-- T3.7**: Disseminating the results **WP4**: [A step further: distal predictors, irrational beliefs and health behaviors based on a representative national sample][6] **-- T4.1**: Creating the final battery of instruments **-- T4.2**: Pre-registering hypotheses **-- T4.3**: Selecting the appropriate procedure for sampling and data collection **-- T4.4**: Collecting the data online and door-to-door **-- T4.5**: Preparing and analyzing the data **-- T4.6**: Disseminating the results **WP5**: [Experimental studies: how inducing and reducing irrational beliefs promotes rational health behaviors][7] **-- T5.1**: Preparing experiments 1–3 **-- T5.2**: Conducting experiments 1–3 **-- T5.3**: Analyzing the data from experiments 1–3 **-- T5.4**: Disseminating the results **WP6**: [Project visibility and communication][8] **-- T6.1**: Creating project visual identity and webpage **-- T6.2**: Managing the social media and website **-- T6.3**: Communicating with the media **-- T6.4**: Communicating with non-academic stakeholders **-- T6.5**: Communicating with the general public Deliverables ------------ The REASON4HEALTH project includes **32 major deliverables** in total. These are reported in the following list, ordered by their due dates and grouped by year. The first number in the deliverable abbreviation refers to the work package the deliverable is related to, while the second number refers to the deliverable order within its work package (e.g., D6.1 refers to the first deliverable of Work Package 6). *Upon the accomplishment of each deliverable, a link is activated, redirecting to the respective item.* **YEAR 1** (17/01/2022 – 16/01/2023) **D6.1** [Visual project identity][9] **D6.2** Project digital media channels: [Facebook][10], [Twitter][11], [YouTube][12], [Instagram][13] **D2.1** [Expert brief report][14] **D1.1** [Open-access data 1][15] **D1.2** [Preprint of the paper 1][16] **D1.3** [Lay summary 1][17] **D6.3** Promotional materials for WP1: [Random news generator][18], [Video][19] **D2.2** [Open-access data 2][20] **D2.3** [Final assessment tools for WP3 and WP4][21] **D3.1** Ambulatory assessment app ([Android OS][22] and [iOS][23]) **D2.4** [Preprint of the paper 2][24] **D2.5** [Lay summary 2][25] **D3.2** [Ambulatory assessment battery][26] **D3.3** [Assessment battery for WP3][27] **D6.3** Promotional materials for WP2 **YEAR 2** (17/01/2023 – 16/01/2024) **D3.4** [Open-access data 3][28] **D3.5** [Preprint of the paper 3][29] **D3.6** Lay summary 3 **D4.1** Assessment battery for WP4 **D6.3** Promotional materials for WP3 **D6.4** Educational workshop materials **D4.2** Open-access data 4 **YEAR 3** (17/01/2024 – 16/01/2025) **D4.3** Preprint of the paper 4 **D4.4** Preprint of the paper 5 **D4.5** Preprint of the paper 6 **D4.6** Lay summary 4 **D6.3** Promotional materials for WP4 **D5.1** Open-access data 5 **D5.2** Preprint of the paper 7 **D5.3** Lay summary 5 **D6.3** Promotional materials for WP5 **D6.5** Executive summary of the project findings [1]: https://files.osf.io/v1/resources/gxtqz/providers/osfstorage/625dee0d0bfe3c2e761826e3?mode=render [2]: https://reasonforhealth.f.bg.ac.rs/en/ [3]: https://osf.io/6sfdn/ [4]: https://osf.io/9ktdg/ [5]: https://osf.io/j32tb/ [6]: https://osf.io/gfp4q/ [7]: https://osf.io/rwvef/ [8]: https://osf.io/dbpcv/ [9]: https://reasonforhealth.f.bg.ac.rs/en/ [10]: https://www.facebook.com/Reason4Health [11]: https://twitter.com/Reason4Health [12]: https://www.youtube.com/@Reason4Health [13]: https://www.instagram.com/reason4health/ [14]: https://osf.io/t9kzj/ [15]: https://osf.io/rvhzc/ [16]: https://psyarxiv.com/rz2h9/ [17]: https://osf.io/5xt6q/ [18]: https://perchance.org/r4h-generator-vesti [19]: https://www.youtube.com/watch?v=crARiJrge00 [20]: https://osf.io/3fbwm/ [21]: https://osf.io/6vzuc/ [22]: https://play.google.com/store/apps/details?id=com.omnicom.psihologija [23]: https://apps.apple.com/gh/app/xsample/id1630338639 [24]: https://psyarxiv.com/3yutm [25]: https://osf.io/dfxn7/ [26]: https://osf.io/dqs8p [27]: https://osf.io/ag67e/ [28]: https://psyarxiv.com/tgrcu [29]: https://psyarxiv.com/tgrcu