Hypothesis and Expectations

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As a primary hypothesis, we expect that additives with easily pronounceable names will be judged as less risky and cities with easily pronounceable names will be judged as more dangerous than those with hard pronounceable names. We expect an effect in the same direction for criminals as we expect for cities. Based on our previous studies, we suspect a potential priming effect of the preceding scenario – we therefore expect stronger predicted effect in a group with cities scenario than in a group with additives scenario

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