These are the data files and materials for the Delaney, de Leon Guerrero, Cook, and Jones submission. Agustin de Leon Guerrero and Myranda Cook were undergraduate students at the time. We report five studies (including one that is an A and B version study) that we started running back in 2017 when Todd Jones visited UNC Greensboro. All of the data and analyses are here. The materials are here except for (a) a program from Experiment 5 that was lost during various technology transitions at UNCG, and (b) the face materials, which are taken from Bainbridge et al.'s database. For the latter, p_delane@uncg.edu can provide the faces on request, provided that you obtain permission form Bainbridge et al. to receive them. There is a file in the materials section showing how to adapt the E-Prime program for follow-up experiments, or you may request similar Qualtrics programs from p_delane@uncg.edu that have been used in our follow-up studies. There is also a file in the data section mapping the data files / Excel tabs to the specific analyses, tables, and figures reported in the paper.