Predicting Social Influence in Online Social Networks - I

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This survey aims to test the assumption that psychometric scales that measure diverse dimensions of 'susceptibility to social influence' are suitable to predict online social influence on online social networks such as Facebook, e.g.: - Attention to social comparison information (Bearden & Rose, 1990) - Consumer susceptibility to interpersonal influence (Bearden et al., 1989) - Preference for consistency (Cialdini et al., 1995) - Public self-consciousness (Scheier & Carver, 1985) - Skepticism toward advertising (Obermiller & Spangenberg, 1998) Qualtrics software is used to collect data of 200 facebook users. The author will post the (German-language) survey via Facebook.

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