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Date created: 2018-07-26 08:27 AM | Last Updated: 2019-12-15 10:27 PM

Category: Project

Description: This project aims to test whether existing psychometric scales can predict social influence in online social networks

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This survey aims to test the assumption that psychometric scales that measure diverse dimensions of 'susceptibility to social influence' are suitable to predict online social influence on online social networks such as Facebook, e.g.:

  • Attention to social comparison information (Bearden & Rose, 1990)
  • Consumer susceptibility to interpersonal influence (Bearden et al., 1989)
  • Preference for consisten…

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