Privacy Calculus in Personalized Communication

Contributors:
  1. Sanne Kruikemeier
  2. Marijn Sax
  3. Sophie C. Boerman
  4. Natali Helberger

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Description: In this study, we analyze the effect of personalization on the privacy calculus. Three different contexts are analyzed: Commerce, Health, News. Data come from a representative study of the Dutch population. For the final publication, see: Nadine Bol, Tobias Dienlin, Sanne Kruikemeier, Marijn Sax, Sophie C Boerman, Joanna Strycharz, Natali Helberger, Claes H de Vreese; Understanding the Effects of Personalization as a Privacy Calculus: Analyzing Self-Disclosure Across Health, News, and Commerce Contexts, Journal of Computer-Mediated Communication, Volume 23, Issue 6, 1 November 2018, Pages 370–388, https://doi.org/10.1093/jcmc/zmy020

License: CC-By Attribution 4.0 International

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View code and analyses For an overview of all analyses and some additional ones, open "Analyses/Analyses.pdf" For the code, open "analyses/analyses.rmd" To see the reproduced manuscript, open "manuscript/manuscript.pdf" For the backend of the reproduced manuscript, open "analyses/manuscript.rmd" For more information on the study procedure and the vignettes that were used, open "study/scenarios.pd...

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