Privacy Calculus in Personalized Communication

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Description: In this study, we analyze the effect of personalization on the privacy calculus. Three different contexts are analyzed: Commerce, Health, News. Data come from a representative study of the Dutch population. For the final publication, see: Nadine Bol, Tobias Dienlin, Sanne Kruikemeier, Marijn Sax, Sophie C Boerman, Joanna Strycharz, Natali Helberger, Claes H de Vreese; Understanding the Effects of Personalization as a Privacy Calculus: Analyzing Self-Disclosure Across Health, News, and Commerce Contexts, Journal of Computer-Mediated Communication, Volume 23, Issue 6, 1 November 2018, Pages 370–388, https://doi.org/10.1093/jcmc/zmy020

License: CC-By Attribution 4.0 International

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