Scale matters: Risk perception, return expectations, and investment propensity under different scalings

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  1. Jürgen Huber

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Scale matters: Risk perception, return expectations, and investment propensity under different scalings Christoph Huber and Jürgen Huber Link to Article Abstract: With a novel experimental design we investigate whether risk perception, return expectations, and investment propensity are influenced by the scale of the vertical axis in charts. We explore this for two presentation formats, namely ret...

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    Huber & Huber

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