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Category: Project

Description: Applying logic from both the model of intuitive morality and exemplars and construal level theory, we examined the impact of baseline moral intuition salience and social distance on the moral judgment of a narrative character confronted with a moral dilemma. After completing a measure of baseline intuition salience, participants in an experiment first read an article about a fighter pilot who shot down a plane with 164 passengers and then judged the pilot’s actions as morally right or wrong. The article indicated that the plane had been hijacked by a terrorist who wanted to let it crash into a nearby stadium, and that the pilot shot down the plane to save 70,000 people in the stadium. Participants were randomly assigned to read the article either as if they were the pilot (social distance low) or as objectively as possible (social distance high). Results showed that baseline intuition salience and social distance interacted in determining moral judgment. Finally, moral judgment predicted whether participants would find the pilot guilty or not. In a second study using the same design as in the first study, we ensured that readers focused on different aspects of the dilemma depending on social distance.