Effect of message severity on attention to cigarette pack health warnings

Olivia Maynard; Carlos Sillero-Rejon; Ute Leonards; Marcus Munafo

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Effect of message severity on attention to cigarette pack health warnings

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Description: The aim of this eye-tracking study is to investigate the impact of health warning severity on visual attention to warnings. This study examines attention to health warnings on cigarette packs with varying severity (moderate vs severe) and whether this is affected by smoking status (non-smoker vs weekly smoker vs daily smoker).

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