Recruiting hard-to-find participants using Facebook sponsored posts

Melanie Brouillard; Krista Byers-Heinlein

doi:10.17605/OSF.IO/9BCKN

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Recruiting hard-to-find participants using Facebook sponsored posts

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Description: Our lab, the Concordia Infant Research Lab (infantresearch.ca) has been using Facebook to recruit hard-to-find infants participants. Using sponsored posts, we typically get a minimum of 50 participant sign-ups and reach 7000 individuals using a $100 CAD budget per sponsored post. Here, we provide step-by-step instructions on how to set up Facebook sponsored posts and discuss strategies we have found to increase their effectiveness.

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