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Goals, such as going to the gym or healthy eating, are regularly challenged by conflicting temptations like watching television from the couch or delicious looking deserts. This study was designed to test the hypothesis that individuals with high working memory capacity will be faster to identify goals after being exposed to temptation than individuals with low Working Memory Capacity. Participants completed a lexical decision task to measure goal activation and three working memory span tasks. Participants who had higher working memory capacity showed faster goal activation than participants with lower working memory capacity, even when adjusting for intelligence. Working Memory Capacity may support people’s efforts at self-regulation by facilitating the activation of goals in response to temptations. **Keywords**: *self-control, working memory, goal activation*
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