Main content
The MAAFS: Moral and Affective Film Set
Date created: | Last Updated:
: DOI | ARK
Creating DOI. Please wait...
Category: Project
Description: This project details the development of a cue-rich moral and affective film set (MAAFS). We crowd-sourced videos of moral behaviours, using previously validated text stimuli and definitions of Moral Foundations as a guide for content. Crowd-sourced clips were validated and normed by 322 Americans and 253 Australians who rated the videos on a battery of moral and affective dimensions, including wrongness, moral foundation relevance, punishment, arousal, discrete emotions, clarity, previous exposure, and how weird/uncommon the moral acts were. Sixty nine moral videos formed the final stimulus set. Ratings confirm that the videos are reliably rated as morally wrong, are clearly interpretable, and feature a variety of moral concerns. The validation study revealed features that make the MAAFS useful for future research: (1) the MAAFS is ecologically valid and includes a range of videos that depict everyday transgressions, (2) certain videos evoke a number of negative emotions at an intensity comparable to mood induction films, (3) the videos are largely novel: participants had never seen more than 90% of the videos. We anticipate the MAAFS will be a particularly valuable tool for researchers in moral psychology who seek to explore the structure of morality in scenarios that approximate real-life. However, the MAAFS may be valuable for other fields of psychology, for example, affective scientists may utilize these videos as a mood induction procedure. The complete stimulus set, links to videos, and normative statistics can be accessed in the files contained here.
Add important information, links, or images here to describe your project.