Teaching Large-Scale Digital Experimentation to Undergraduates and Graduate Students


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Description: In this extended abstract, I review syllabi of classes about digital experimentation for their relevance to contemporary product and policy evaluation. I also describe SOC 412, a novel cross-disciplinary undergraduate and graduate class that I teach at Princeton University on the craft and ethics of digital experimentation at scale. In the class, students learn to conduct multiple experiments and work in teams to design a large-scale field experiment online. The class is also a test environment for open educational resources for teaching online field experiments. I conclude the paper by identifying practical steps that academic educators and industry researchers can take to advance and spread undergraduate and graduate education in digital experimentation.


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