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# Replication study of the coherent arbitrariness and the role of emotion in preference consistency We are replicating two well known papers in consumber behavior: - Ariely at al., 2003, Exp 1 on Anchoring - Lee et al., 2009, Exp 1a and 2 on Transitivity Other than updating the products to current versions in all three experiments we aim at a direct replication of the studies. Ariely, D., Loewenstein, G., & Prelec, D. (2003). “Coherent Arbitrariness”: Stable Demand Curves Without Stable Preferences. The Quarterly Journal of Economics, 118(1), 73–106. & Lee, L., Amir, O., & Ariely, D. (2009). In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency. The Journal of Consumer Research, 36(2), 173–187.
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