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Description: Key messages were interwoven into the visits through summary sheets and visual aids. Each treatment arm had ~6 primary key messages, each with a series of specific topics, visual aids, and engagement activities (e.g. storytelling, mottos, etc.). A primary key message is a core message/concept that is very important for overall understanding of the motivators for a behavior, whereas a supporting key message helps strengthen the primary key messages. The key messages conveyed the theory based constructs in simple and digestible ways at the appropriate education level. They were easily identifiable and digestible in the summary sheets and on visual aids. Visual aids consist of cue cards, picture sheets, calendars, and stickers which are important tools that present scenarios and stories which the respondent is meant to interpret to learn important health, aspirational and other messages relevant to their treatment arm. The visual aids were developed with images borrowed from other organizations such as; UNICEF, SHINE Trial, CWSAT, photos from local staff and families. Please note that the visual aid numbers are not always labled in sequential order. • Cue Cards – A type of visual aid that is given to study respondents by the promoter as visual reminders of concepts and key messages that are contained in the visit sheets. Promoters are encouraged to advise the study respondents to hang the laminated cue cards on walls where they are visible for quick reminders and reference points throughout the day. Visual Aids were delivered to the promoter during the Community meeting and were given to the Mama during the initial visits. • Picture Sheets – A type of visual aid that used by the promoter to complement concepts or key messages engaged on in the summary sheets. Picture sheets assist the promoter to explain key concepts and messages in a very interactive way by engaging the study respondent to drive key messages home. Again different picture sheets correspond to different visit sheets and are study arm specific. These aids are NOT given to the study households. • Calendars – Provided to the study households and promoter in all treatment arms and have the key nurture messages on them. They were given to the Study household during the first compound visit or the next visit after the New Year by any IPA staff. • Stickers – This sticker were attached to the LNS box delivered to all respondents in the first month of LNS feeding. The sticker depicted appropriate feeding & storage practices for LNS. This sticker is only relevant for N and WASH+ arms. The main difference between cue cards and picture sheets is how they are used, and, who is supposed to use them. Picture sheets are used by the promoter while giving the monthly lessons; Cue cards are given to the study respondent to keep as a reminder of specific key messages in the visit scripts. In addition, there were compound pledges and a motto that was used for each study arm.