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The aim of the behavior change program was to create sustained behavior change among WASH Benefits study participants and their family members. Local promoters (also known as IPAAs) were selected and trained to deliver messages and provide support. Promoters visited study households at least once per month over the course of the study. Promoters were assigned to one of the six intervention arms and received training on theory, key messages, and materials to engage households and facilitate behavior change.
The Behavior Change (BC) team developed comprehensive materials such as;
• Training manuals
• Summary Sheets (a communication aid for promoters)
• Visual Aids - Cue Cards and Picture Sheets