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**References** Byrka, K., Kaiser, F. G., & Olko, J. (2017). Understanding the Acceptance of Nature-Preservation-Related Restrictions as the Result of the Compensatory Effects of Environmental Attitude and Behavioral Costs. Environment and Behavior, 49, 487–508. doi:10.1177/0013916516653638 Dickinson, J. L., McLeod, P., Bloomfield, R., & Allred, S. (2016). Which moral foundations predict willingness to make lifestyle changes to avert climate change in the USA? PLOS ONE, 11(10), e0163852. doi:10.1371/journal.pone.0163852 Graham, J., Haidt, J., & Nosek, B. (2008, July). The Moral Foundations Questionnaire (full version, July 2008). Retrieved from http://www.moralfoundations.org/questionnaires Hahnel, U. J. J., Arnold, O., Waschto, M., Korcaj, L., Hillmann, K., Roser, D., & Spada, H. (2015). The power of putting a label on it: Green labels weigh heavier than contradicting product information for consumers’ purchase decisions and post-purchase behavior. Frontiers in Psychology, 6. doi:10.3389/fpsyg.2015.01392 Haidt, J. (2013). The righteous mind: Why good people are divided by politics and religion. New York, N.Y.: Vintage Books. Hilbig, B. E., Zettler, I., Moshagen, M., & Heydasch, T. (2012). Tracing the path from personality — via cooperativeness — to conservation. European Journal of Personality, 27, 319–327. doi:10.1002/per.1856 Ho, B., Taber, J., Poe, G., & Bento, A. (2016). The Effects of Moral Licensing and Moral Cleansing in Contingent Valuation and Laboratory Experiments on the Demand to Reduce Externalities. Environmental and Resource Economics, 64, 317–340. doi:10.1007/s10640-014-9872-y Iyer, R. (2013). The moral foundations of environmentalists (blog post). Retrieved January 13, 2017, from http://www.yourmorals.org/blog/2013/04/the-moral-foundations-of-environmentalists/ Jiang, T. (2013). Cheating in mind games: The subtlety of rules matters. Journal of Economic Behavior & Organization, 93, 328–336. doi:10.1016/j.jebo.2013.04.003 Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3, 128–143. doi:10.1016/j.ism.2015.04.001 Kaiser, F. G., & Byrka, K. (2011). Environmentalism as a trait: Gauging people’s prosocial personality in terms of environmental engagement. International Journal of Psychology, 46, 71–79. doi:10.1080/00207594.2010.516830 Kaiser, F. G., Otto, S., & Schuler, J. (2015). Prosocial propensity bias in experimental research on helping behavior: the proposition of a discomforting hypothesis. Comprehensive Psychology, 4, 1–10. doi:10.2466/49.CP.4.11 Kaiser, F. G., & Wilson, M. (2004). Goal-directed conservation behavior: The specific composition of a general performance. Personality and Individual Differences, 36, 1531–1544. doi:10.1016/j.paid.2003.06.003 Mann, H., Garcia-Rada, X., Hornuf, L., Tafurt, J., & Ariely, D. (2016). Cut From the Same Cloth: Similarly Dishonest Individuals Across Countries. Journal of Cross-Cultural Psychology, 47(6), 858–874. doi:10.1177/0022022116648211 Mazar, N., & Zhong, C.-B. (2010). Do green products make us better people? Psychological Science, 21. doi:10.1177/0956797610363538 Mullen, E., & Monin, B. (2016). Consistency versus licensing effects of past moral behavior. Annual Review of Psychology, 67, 363–385. doi:10.1146/annurev-psych-010213-115120 Zhong, C.-B., & Liljenquist, K. (2006). Washing Away Your Sins: Threatened Morality and Physical Cleansing. Science, 313(5792), 1451–1452. doi:10.1126/science.1130726
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