People who engage in racist behaviors are often labeled as racist by others
but deny that they are racist. Thus, there appears to be an asymmetry
between the ways people view racism in themselves versus others. To explore
this asymmetry, participants (N = 285) viewed a description of another
person’s racist behavior that, unbeknownst to them, was in fact their own
self-reported behavior recorded at an earlier time. Participants evaluated
themselves as less racist than this comparison other, even when they were
encouraged to express their racial biases through a social consensus
manipulation. This “less racist” effect is quite robust even when
accounting for a number of individual differences (e.g., motivations to
control prejudice). This work suggests that people do not base their racist
trait ratings on behavioral evidence when evaluating themselves compared to
others, and it appears people tend to suffer from a positivity blind spot
that allows them to see racism in others but not in themselves. These
findings provide greater insight into better-than-average biases and can
offer theoretical and methodological guidance for prejudice researchers.