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People who engage in racist behaviors are often labeled as racist by others but deny that they are racist. Thus, there appears to be an asymmetry between the ways people view racism in themselves versus others. To explore this asymmetry, participants (N = 285) viewed a description of another person’s racist behavior that, unbeknownst to them, was in fact their own self-reported behavior recorded at an earlier time. Participants evaluated themselves as less racist than this comparison other, even when they were encouraged to express their racial biases through a social consensus manipulation. This “less racist” effect is quite robust even when accounting for a number of individual differences (e.g., motivations to control prejudice). This work suggests that people do not base their racist trait ratings on behavioral evidence when evaluating themselves compared to others, and it appears people tend to suffer from a positivity blind spot that allows them to see racism in others but not in themselves. These findings provide greater insight into better-than-average biases and can offer theoretical and methodological guidance for prejudice researchers.
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