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Category: Project

Description: In order to encourage communication scientists to consider using physiological measures, this Etmaal 2017 preconference will focus on the opportunities and pitfalls of using such measures in communication research. This is done via a series of paper presentations from scholars answering media-related questions employing a range of physiological measures, such as face-reader software, measures of physiological arousal and valence of emotions, as well as brain activity. Each presentation will highlight the methodological approach used and present do’s and don’ts to other researchers who might also be interested in using physiological measures.