Many women who accept the basic tenets of feminist ideology are reluctant to identify with feminism and call themselves feminists, which is problematic because feminist self-identification is related to a variety of positive outcomes. This research tests the hypothesis that greater discrepancy between women’s self-view and feminist-view on the dimensions of competence and warmth is related to weaker identification with feminism. This is guided by the idea that a full understanding of why women have difficulty embracing feminism must take into account not only their view of feminists, but also whether women see themselves as different from feminists. Three studies demonstrate that women identify less with feminists if they see feminists as less warm or as differently competent than themselves. Where for perceptions of warmth identification with feminism was lower if women see feminists as less warm than themselves, for perceptions of competence the direction of this discrepancy was irrelevant and the larger this discrepancy, the less they associated themselves with feminists. Perceived discrepancy predicted identification with feminism even after controlling for women’s agreement with feminist values. These results show that a full understanding of feminist identification does not only require understanding of what women think feminists are like, but also what they think they are like themselves.